Facial serums, choose the best for your skin

Why your skin needs a good serum? Back in the days when I was still formulating the Twelve Beauty range, I knew that facial serums would play a pivotal part in the line-up. Why? Because I believe that they are an essential step in our daily skincare routine. Aiming for rapidly absorbing serum formulas packed with high concentrations of active ingredients, I wanted not only immediate visible results but long-lasting ones too. The philosophy behind the Twelve Beauty collection was after all to keep skin healthier for longer. I always say that we must listen to our skin and by that I don’t mean self-diagnosing our skin type (something I don’t really believe in!), but more that our skin changes daily and therefore our facial routine must also. Stressful days, weather changes, hormonal ups and downs, everything can have an effect on our skin. So, what can we do on the days where our skin is drier or oilier, when the odd zit or hyper pigmentation appears? Apply your secret weapon, a serum! So, if you’re either a serum newbie or you’re looking to go the extra mile in your beauty regime, read on to find out why your skin needs this superhero treatment.

• Age is not important. News flash, skin serums are not just for mature skin! A serum is a must for any and all ages regardless of skin type. Simply apply your correctly chosen serum morning and night to get your glow back.
• An instant boost for your complexion. Because of their special blends and high molecule content skin looks immediately fresher and healthier. Moreover, their oil-free texture leaves skin feeling smooth and velvety.
• Your moisturiser’s BFF. Serums and moisturisers work together in synergy, helping you to reach your skincare goal sooner.

A little goes along way. One of the main virtues of serums is that just a few drops is enough to treat your entire face and achieve the desired results. Furthermore, using a serum means you need less of your favourite moisturiser afterwards too!

Choosing the correct serum for your skin type

As serums are targeted treatments it’s important you pick the right one for you if you want to see results. With the numerous examples currently available on the market it can sometime be quite overwhelming and difficult to know which serum is best for you. The Twelve Beauty collection offers 3 unique serums each designed to specifically treat a particular skin issue. Formulated using only clean, eco-approved ingredients, each serum contains powerful soothing, regenerating properties chosen to help restructure damaged skin and rebalance its natural defenses. Ready to discover which of our highly recommended facial serums will help you reach your desired skin goals? Let’s go… Ideal Moisture Level Serum – A water-based serum containing hyaluronic acid that absorbs immediately, locking in moisture and preventing chronic dehydration by reducing the loss of trans epidermal water throughout the day. Recommended for dry skin types. Ideal Rebalancing Level Serum – Recommended for oily, combination, and acne-prone complexions due to its moisture-regulating abilities and antibacterial properties. An ultra-light, oil-free, water-based serum that helps reduce the production of sebum while at the same time reducing pore size and providing just the right amount of hydration (oily and combination skin types are actually quite often dehydrated due to using overly harsh products!). Ideal Brightening Corrective Serum – Clinically shown to improve brightness and reduce the intensity of dark spots from sun, aging, and acne, this lightweight formula also illuminates, brightens, and evens skin tone over all. A powerful, all-natural blend of Mallow, Peppermint, Cowslip, Willowherb, Lady’s Mantle, Heath Speedwell, Cucumber, White Genepi, Lemon Balm, Yarrow, Masterwort, Buddleja make this serum safe for sensitive skin as well as those who are pregnant or nursing.