You've probably asked yourself this question in front of the mirror: with a good cleanser and a complete moisturizer, is another step necessary? If you're wondering what a facial serum is and what it's for, the answer lies in its ability to act and adapt to your skin's specific needs, such as hydration or radiance.
In the world of Twelve Beauty, understanding what a facial serum is and what it's for completely changes your routine. A serum is not an "extra" step; it's added value. In the words of our formulator Pedro Catalá:
I understand a serum as a navigator that guides your skin to your desired goal, quickly, effectively, and safely, whether it's reducing hyperpigmentation, improving facial flaccidity, or boosting radiance.
How we formulate serums at Twelve Beauty
To better understand what a facial serum is and what it's for, it's key to know its formulation. Pedro Catalá states: "The basic concept is very light-textured formulas loaded with functional active substances at their maximum doses."
This is where many of the benefits of a facial serum over a cream lie: higher concentration of active ingredients, better absorption, and more visible results in less time. In our case, we work with everything from hyaluronic acid-based gels (key in any hydrating serum) to light emulsions that provide an ethereal feel.
As always, every ingredient has a purpose, and this category fits perfectly with our formulating mantra. If you're researching what a facial serum is and what it's for, here you'll find the answer: precision, efficacy, and adaptation to each skin type.
A serum for every mood (and skin condition)
If you already know what a facial serum is and what it's for, you'll understand that not all of them act the same or respond to the same needs. The benefits of a facial serum depend on its active ingredients and how they adapt to each moment of your skin.
Not all skin needs the same thing every day. That's why, at Twelve Beauty, we have designed specific solutions that respond to concrete biological needs:
How to use a face serum correctly?
Now that you know what a face serum is and what it's for, in addition to knowing all the types and needs we cover at Twelve Beauty, the next step is to understand how to integrate it into your facial routine and take advantage of all the benefits of face serum.
For your face serum to be 100% effective, Pedro Catalá reminds us of a golden rule:
The magic happens when applying the serum to slightly damp skin (for example, after your floral toner) or mixed with your favorite facial oil. This facilitates the penetration of the active ingredients and enhances tissue elasticity.
This point is key in any facial routine with serum: apply it at the right time (before cream) and allow its active ingredients to act deeply.
Twelve Beauty Tip: less is more. 3 or 4 drops are enough for the face, neck, and décolletage.
If you still have doubts about what a face serum is and what it's for, the answer lies in how your skin responds. Incorporating it into your routine not only improves hydration or luminosity but also allows you to address specific needs with greater precision.
Skin changes constantly, and understanding what a facial serum is for allows you to adapt to it at all times. If you still have doubts, we will be happy to assist you in finding the most suitable serum for your skin.