At Twelve Beauty, your privacy matters to us. We want to explain clearly how we handle your personal data when you visit our website, make a purchase or get in touch with us.
In this Privacy Policy, we explain what data we collect, how we use it, how long we keep it, who we may share it with, and what rights you have over it.
1. Who is responsible for your data?
The data controller responsible for your personal data is BEAUTY LAB TWELVE, S.L.
Company number: B22850226
Registered address: Calle Santísima Trinidad, 8, 03760, Ondara, Alicante (Spain)
Contact email: info@twelvebeauty.com
In this policy, when we refer to “Twelve Beauty”, we mean BEAUTY LAB TWELVE, S.L.
2. What personal data do we process?
We process the personal data you provide directly to us when you:
Depending on the situation, we may process the following data:
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name and surname(s)
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postal address and postcode
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telephone number
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email address
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data related to your orders, payments, invoicing, deliveries, returns or issues
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data arising from the commercial relationship or customer service interactions
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browsing and website usage data, in accordance with our Cookie Policy
Fields marked as required are necessary to register, process an order or handle a request. If you do not provide them, we may not be able to provide the service correctly.
3. How do we use your data?
a) To manage your purchase and your relationship with Twelve Beauty
We use your data to:
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create and manage your user account
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process your orders
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handle payments, deliveries, returns and refunds
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send you updates on the status of your order
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issue invoices and other documents related to your purchase
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handle queries, issues or requests related to our products or services
Legal basis: this processing is necessary to manage your purchase or to handle requests related to it.
b) To meet our legal obligations
We also process your data when we need to comply with legal obligations, for example in relation to tax, accounting, consumer law, or when required by a competent authority.
Legal basis: compliance with legal obligations.
c) To keep our website secure and prevent fraud
We may use certain data to protect our website, prevent unauthorised access, detect misuse and avoid fraudulent transactions.
Legal basis: legitimate interest of Twelve Beauty in ensuring the security of its operations, website and customers.
d) To send you marketing communications
If you give us your consent, we may send you emails about new products, promotions and content related to Twelve Beauty.
Legal basis: your consent.
e) To analyse and improve our website
If you accept the relevant cookies, we may use browsing data to understand how our website is used, measure its performance and improve our content, products and services.
Legal basis: your consent.
You can withdraw your consent at any time by emailing us at info@twelvebeauty.com or through the relevant mechanisms on the website. Withdrawing your consent will not affect any processing carried out before that point.
4. How long do we keep your data?
We will keep your personal data for as long as necessary to fulfil the purpose for which it was collected and, after that, for as long as the law requires in each case.
As a general rule:
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data related to purchases, invoicing and the contractual relationship will be kept for as long as necessary to manage the purchase and, after that, for the applicable legal retention periods
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data processed on the basis of your consent will be kept until you withdraw that consent
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data related to queries or issues will be kept for as long as necessary to resolve them and carry out any follow-up
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data used to prevent fraud or protect security may be kept for as long as necessary for that purpose
Once the applicable retention periods have ended, data may be kept in a blocked state for as long as necessary to deal with any potential legal liability and will then be deleted.
5. Who do we share your data with?
Your data may be shared with or made accessible to:
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public authorities and competent bodies, where there is a legal obligation to do so
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transport and logistics companies, to deliver your orders
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payment service providers, to process payment for your purchases
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technology providers that supply us with services related to our website, online shop, maintenance, analytics, customer service or marketing communications
Where these providers process data on behalf of Twelve Beauty, they do so under our instructions and with the appropriate legal safeguards in place.
We do not share your data with third parties for their own commercial purposes, unless we inform you of this and there is a legal basis for doing so.
6. Are international data transfers made?
Some of our technology providers may be based outside the European Economic Area or may provide services that involve international access to personal data.
Where this is the case, Twelve Beauty will take the necessary steps to ensure your data remains protected with the appropriate safeguards required by applicable law.
If you would like more information on this, please email us at info@twelvebeauty.com.
7. How do we protect your data?
We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or misuse.
These measures are reviewed taking into account the type of data we process and the associated risks.
8. What are your rights?
You can exercise the following rights under data protection law at any time:
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access your personal data
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request the correction of inaccurate or incomplete data
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request the deletion of your data where applicable
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request that processing be restricted
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object to certain types of processing
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request the portability of your data
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withdraw your consent where processing is based on it
To exercise any of these rights, please email us at info@twelvebeauty.com.
If you believe we have not handled your data correctly, you can lodge a complaint with the Spanish Data Protection Agency (AEPD).
9. Minors
Our website is not directed at children under the age of 14 and we do not knowingly collect personal data from children under that age.
If we become aware that personal data has been provided by a child under 14 without valid authorisation, we will take the necessary steps to delete it as soon as possible.
10. Changes to this Privacy Policy
We may update this Privacy Policy when necessary due to legal or technical changes, or changes in the way we process personal data.
When changes are significant, we will let you know via the website or through other appropriate means.
11. Cookie Policy
WHAT ARE COOKIES AND HOW ARE THEY USED?
Cookies are files installed on a user’s computer, phone, tablet, or any other device and are used to record customer or user activities while browsing this website through the aforementioned devices.
Cookies are an essential part of how our website functions. The main purpose of our cookies is to make your browsing experience more convenient and efficient, as well as to analyze user navigation on the website. We also use cookies to continuously improve our services and platform and to personalize your experience based on your browsing habits.
By using cookies, the server hosting the website can recognize the browser used by the user, allowing, for example, registered users to access areas and services without having to log in on every visit and to remember preferences such as language, country, etc. for future visits. Cookies are also used to measure audience size and website traffic parameters.
In some cases, the use of cookies may be related to the processing of personal data. Therefore, we recommend consulting our Privacy Policy for more information about how we use our customers’ and users’ personal data and how you can exercise your rights.
In any case, the cookies we use never store sensitive information such as passwords, credit card details, debit card details, etc.
Cookies do not damage your computer or device.
LEGAL BASIS FOR THE USE OF COOKIES
The legal basis that allows the use of non-essential cookies is the user’s consent, freely given, specific, informed, and unambiguous, in accordance with Article 6(1)(a) of the General Data Protection Regulation (GDPR).
Strictly necessary cookies are used on the basis of BLT’s legitimate interest in ensuring the proper functioning of the Website.
WHO USES THE INFORMATION COLLECTED THROUGH COOKIES?
BEAUTY LAB TWELVE S.L. (“BLT”) uses the cookies detailed in the section “What Types of Cookies Does BLT Use?” on the website www.twelvebeauty.com (the “Website”).
DATA CONTROLLER
The controller responsible for processing personal data derived from the use of cookies is:
BEAUTY LAB TWELVE S.L.
Registered address: C/Santísima Trinidad 8, 03760, Ondara (Alicante), Spain
Tax ID (CIF): B22850226
Email: info@twelvebeauty.com
WHAT TYPES OF COOKIES DOES BLT USE?
The following types of cookies are used on the Website and their purposes are described below.
First-Party Cookies
These are cookies sent to the user’s computer or device from equipment or a domain managed directly by the Website owner.
Necessary or Technical Cookies
These cookies are required for navigation and the proper functioning of our Website. They allow, for example, session data identification, access to restricted sections such as customer areas, traffic management, order processing, payment management, fraud prevention related to order security, and the display of dynamic content such as photos or videos.
As they are strictly necessary, they are downloaded by default whenever they are required to display the platform or provide the service requested by the user.
Functional Cookies
These cookies allow information to be remembered so that users can access the service or platform with specific features that differentiate their experience from that of other users, such as language preferences, browser type, or regional settings.
These cookies are not mandatory; however, rejecting them may result in slower website performance or less relevant recommendations.
Analytics Cookies
These cookies allow us to quantify the number of users, identify which sections are visited, and understand how users interact with the Website. This enables statistical measurement and analysis of user behavior in order to improve the platform and services.
Advertising Cookies
These cookies collect information about your browsing habits. They remember that you have visited our website and share this information with partners, such as advertisers, to provide personalized advertising.
COOKIE MANAGEMENT
Users may manage their cookie preferences at any time through the Website by accessing the button available in the footer or in the section “What Cookies Are Used on the Website?”
Users can also enable:
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Private browsing mode, which prevents the browser from saving browsing history, website passwords, cookies, and other information from visited pages; or
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Do Not Track functionality, whereby the browser requests that websites not track browsing activity.
Withdrawal of Consent
Users may withdraw at any time the consent previously granted for the use of non-essential cookies. This can be done by reopening the Cookie Settings Panel available in the Website footer and updating their preferences.
You can manage your cookie preferences at any time through the Cookie Settings Panel available in the footer of this Website. From this panel, you may accept, reject, or modify the categories of cookies allowed.
You can also delete installed cookies through your browser settings, although doing so may affect the proper functioning of certain Website features.
Finally, we inform you that you may allow, block, or delete cookies installed on your device through your browser settings or through the Cookie Settings Panel available on the Website footer under the option “Manage Consent.”
Users may configure their browser at any time to disable the installation of cookies and delete previously installed cookies. If cookies are not allowed, some Website functionalities and/or services may not be accessible, resulting in a less satisfactory browsing experience.
CONSENT RETENTION PERIOD
The user’s cookie preferences will be retained for a maximum period of 24 months, unless the user manually deletes cookies from their browser or changes their settings before that period expires. Once this period has elapsed, consent will be requested again.
For more information on how to manage cookies, please refer to the following links:
- Chrome: https://support.google.com/chrome/answer/95647?hl=es
- Firefox: https://support.mozilla.org/es/kb/habilitar-y-deshabilitar-cookies-sitios-web-rastrear-
preferencias
- Safari (macOS):https://support.apple.com/es-es/guide/safari/sfri11471/mac
- Safari (iPhone/iPad): https://support.apple.com/es-es/HT201265
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that the option to reject cookies is browser- and device-specific. Therefore, the process of disabling cookies must be repeated on each browser and device you use.
WHAT COOKIES ARE USED ON THE WEBSITE?
The following table summarizes the cookies used on the Website so that you can identify them in your browser. This information will be updated as necessary to reflect the cookies currently in use. We recommend reviewing this Cookie Policy regularly.
Types of Cookies We Use
Necessary
Necessary cookies are crucial for the basic functions of the Website and the Website will not function properly without them. These cookies do not store any personally identifiable information.
| Cookie |
Duration |
Description |
| _shopify_essential |
1 year |
Shopify sets this cookie, which contains essential information required for the proper functioning of a store, such as session details, checkout information, and anti-tampering data. |
| localization |
1 year |
Stores user preferences for language and region to provide a personalized browsing experience. |
| cart_currency |
14 days |
Remembers the user’s country of origin and populates the correct transaction currency. |
| _shop_app_essential |
1 year |
Contains essential information required for the proper functioning of Shop.app. |
| cookieyes-* |
1 year |
Used by CookieYes for consent management. |
| _shopify_test |
Session |
Used to check cookie capabilities on the client. |
| __kla_viewed |
Never expires |
Collects information on user navigation and preferences. |
Analytics
Analytics cookies help us understand how visitors interact with the Website by providing information on metrics such as visitor numbers, bounce rates, and traffic sources.
| Cookie |
Duration |
Description |
|
ga* |
1 year 1 month 4 days |
Stores and counts page views. |
| _ga |
1 year 1 month 4 days |
Calculates visitor, session, and campaign data and tracks site usage for analytics reports. |
| _shopify_y |
1 year |
Associated with Shopify’s analytics suite. |
| _shopify_s |
1 hour |
Associated with Shopify’s analytics suite. |
| __kla_id |
1 year 1 month 4 days |
Collects visitor behavior information for analytics and optimization purposes and records newsletter subscriptions. |
Advertisement
Advertising cookies are used to deliver personalized ads based on pages previously visited and to analyze advertising campaign effectiveness.
| Cookie |
Duration |
Description |
| _fbp |
3 months |
Used by Facebook to deliver advertising on Facebook or Facebook-supported digital platforms after visiting the Website. |
| _gcl_au |
3 months |
Used by Google Tag Manager to measure advertising effectiveness. |
Uncategorized
Other uncategorized cookies are currently being analyzed and have not yet been assigned to a category.
| Cookie |
Duration |
Description |
|
shopify* |
1 year |
Description currently not available. |
| shopify_client_id |
1 year |
Description currently not available. |
Last updated: 10/05/2026
Last updated: 4/05/2026
