Quality at a fair price, the essence of the new green luxury
There has long been an undisputed belief that luxury is synonymous with quality, refinement and, above all, higher prices. However, there is a new luxury emerging that is measured more in terms of equality and fair prices, without foregoing quality. Somewhat of a contradiction that has become a reality thanks, in part, to new production methods, such as biotechnology, which has given rise to more cost-effective, advanced active ingredients.
