Artemisia Umbelliformis Twelve Beauty

Artemisia Umbelliformis: A hidden antioxidant hero

With more and more skincare products coming on to the market purported to contain a plethora of free-radical busting extracts, it can be difficult to come across an ingredient that truly stands out from the crowd. Discover how Artemisia Umbelliformis, a lesser known botanical powerhouse often neglected and passed over in today’s saturated antioxidant world, could be just what your skin is looking for. 

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Preservatives in skincare

Preservatives in skincare

This is a very long-overdue post, but somehow it didn’t feel right to bring up the use of preservatives in skincare until now. Those who have followed the brand for a while know I loathe scaremongering when it comes to controversial ingredients, and preservatives are no exception. However, as the global pandemic has made us all suddenly aware that microorganisms exist everywhere; in the environment, on our skin, on our clothes…I feel the time is right to take an in-depth look at preservatives and why they’re necessary in skincare products.

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Best natural skincare ingredient

What’s the best natural skincare ingredient?

This is a question that I get asked quite frequently by both skincare aficionados and natural beauty devotees. The first answer that springs to mind is “the best ingredient is the one that suits your skin, the one you can afford and are committed to using”. If this answer leaves you just as confused as to which is the best natural skincare ingredient, then read on to discover my opinion on some of the most common ingredients found in modern skincare today.

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12 botanicals to improve your skin tone

The healing properties of ancient plant-based ingredients are still as prevalent as ever in today’s modern skincare world. Which is why for our carefully formulated Ideal Brightening Corrective Serum, we turned to a unique blend of 12 highly efficient botanicals of the purest-grade to transform uneven skin tone, hyper-pigmentation and sunspots. Discover the remarkable ways these sensitive skin-friendly, wonder ingredients restore your skin’s vitality.

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Epilobium: A natural prebiotic for treating acne

Although prebiotics are better known for their ability to keep your intestinal flora balanced, they can also play an important role in your skin health too – Especially for those of us with oily complexions, who are prone to breakouts or the more recent skin phenomenon: maskne. Read on to discover why new studies have confirmed that epilobium extract is the ideal natural prebiotic for treating acne.

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skin benefits of Cupuaçu

The amazing skin benefits of Cupuaçu

Keeping your skin correctly hydrated is probably the most important goal of a healthy skin care routine. It’s no wonder then that Cupuaçu butter is becoming one of the most sought-after vegetable butters in the natural beauty industry. Highly moisturising, jam-packed full of antioxidants and even sustainable, all make Cupuaçu and its amazing skin benefits one of the rainforest’s best kept secrets…

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Antioxidants in skin care: Uses & Benefits

Antioxidants in skin care: Uses & Benefits

Did you know that formulas can degrade just as much from oxidation as from micro-organism nasties? And that this same free radical activity over time can also have a negative effect on your own body, both internally and externally? Food for thought, right? Today I want to talk to you about the use of antioxidants in skin care – Powerhouse ingredients capable of not only stabilising formulations but of protecting your skin from oxidation too.

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retinol

Spotlight on: Retinol

In recent years, we have increasingly turned to online investigation to better understand the ingredients in our facial skincare products, with statistics showing February as the month where we do the most research. So, what is at the very top of that list of key ingredients that we want to google? Retinol, and the almost overwhelming number of questions we have about it. How to use it, when to start, is it suitable for everyone…The answers can seem elusive at times, with the Internet divided in its opinion and recommendations. Here I take a look at the reasons behind the intriguing love / hate relationship we have with this tempting ingredient.

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water in skincare

Water in skincare, how relevant is it?

Water is undoubtedly essential for good health if not for life itself, just ask your complexion! Recent studies have shown that even a 10% drop in our skin’s water content can leave it vulnerable to environmental aggressors, making water in skincare products vital for optimal skin health and beauty. But did you know that not all waters are the same? Think back to the last time you double and triple checked all the ingredients on that new beauty product you were about to buy…Did you think to check both its water content and more importantly, where it came from?

If the answer is ‘No’, then read on …

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ferulic acid

Spotlight on: Ferulic Acid

Ferulic acid is one of the main ingredients popping up in skincare products these days. In fact this plant-based ingredient is touted as a ‘powerhouse’ due to its antioxidant benefits. You may have heard of it and even tried a product that contains it, but how much do you truly know about this skincare ingredient? And more importantly, does it live up to the hype?

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Niacinamide properties

Spotlight On Niacinamide

Niacinamide is an old time favourite ingredient in the green beauty industry. The niacinamide properties and the high tolerability even on sensitive skin, made it a star vitamin, widely used in skincare. It is naturally derived from nicotinic acid found in many cereals and brewer’s yeast. Once isolated, it undergoes a chemical reaction to become Niacinamide, otherwise known as vitamin B3 or vitamin PP.

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