Pedro says:

The time I spent on the shop floor with my beloved retail partners, attending events, talking to customers and listening to their concerns, I realised that many customers with sensitive and highly
reactive skin have a very fragile skin barrier. The upper layers of the epidermis are not strong enough to counteract harsh environments which lead in most cases to an increase of Trans Epidermal Water Loss (TEWL) resulting in dry skin and therefore more vulnerable skin.

As you know the philosophy behind TWELVE is to create products to keep the skin healthier for longer, with this purpose in mind, I decided to reformulate the elixir as it is an important in the cleansing routine.

Which are the new extra ingredients and how will they benefit the skin?

– Vitamin A encapsulated: Promotes and regulates the synthesis of basal cells which are responsible for maintaining the structure of the upper layers. It offers photoprotection.

– Vitamin B5: It is a great skin conditioning agent to provide deep penetrating moisture to the skin, stimulating epithelisation which aids wound healing and offers a soothing effect.

– Vitamin C encapsulated: Offers photoprotection combined with the Vitamin E. The combination with White genepi makes them a powerful antioxidant complex. It stimulates the synthesis of lipids which are essential for the skin barrier.

– Vitamin E encapsulated: The latest research and development revealed that this particular form of vitamin E protects the cell membrane. It provides a natural shield for the skin cells.

– Vitamin F encapsulated: Promotes cell regeneration and skin tissue.

– Cucumber extract: Soothing and refreshing agent that helps the skin elasticity and flexibility.

– Rice starch: Creates a great protective film.

– Allantoin: Reduces skin irritation by supporting the natural regeneration of the skin cellsand improves the skin´s moisture retention while providing a smoothening effect.

Customers that will benefit from this new formula are those with:

– Fragile/thin skin.

– Broken capillaries (which means tiny blood vessels become visible near the surface of the skin).

– Blotchy/congested skin.

– Combination skin for people who complain of “shiny” or “oily patches”.

– For a hydration booster especially when weather changes or after long sun exposure.

For those who want to step up their age-delaying routines.

INGREDIENTS: AQUA, ALOE BARBADENSIS LEAF JUICE*, PANTHENOL, CUCUMIS, SATIVUS (CUCUMBER) FRUIT EXTRACT*, SACCHARIDE HYDROLYSATE, SODIUM HYALURONATE, MALVA SYLVESTRIS FLOWER EXTRACT*, SORBITOL, PEUCEDANUM OSTRUTHIUM LEAF EXTRACT*,BUDDLEJA DAVIDII LEAF EXTRACT*, ARTEMISIA UMBELLIFORMISEXTRACT*, ALLANTOIN, ORYZA SATIVA (RICE) STARCH, BENZYLALCOHOL, XANTHAN GUM, DEHYDROACETIC ACID, GLYCERIN*, MALTODEXTRIN*.
* Organic ingredients