Unlocking the Scalp Microbiome: The Skinification of Modern Haircare
The scalp microbiome, a thriving, invisible ecosystem living just beneath your hair, is quietly redefining what it means to have truly healthy hair. Once overlooked, this delicate community of microorganisms is now re...
Building the Best Hair Washing Routine: How to Wash Your Hair Properly
We all want healthy, shiny hair, but few of us stop to think about whether we’re washing it correctly. The way you cleanse your scalp and strands is just as important as the products you use. When done right, your hai...
Summer Frizz: How to Tame the Season’s Most Unruly Hair Woe
There’s a certain kind of confidence that comes with healthy, smooth hair. But come summer, that sleekness often gives way to the stubborn return of an old nemesis: summer frizz. Whether you’re lounging by the sea, sw...
The Skincare Power Duo: Jojoba Oil and Hydrolyzed Jojoba Esters
If there’s one pair of ingredients quietly transforming modern skincare, it’s Jojoba Oil and Hydrolyzed Jojoba Esters. You’ll find them at the heart of several award-winning formulas here at Twelve Beauty - most notably,...
Twelve Beauty Haircare Q&A: Your Top 10 Questions Answered By Pedro
We believe healthy, vibrant hair is achievable for everyone, regardless of age or hair type. Our Twelve Beauty haircare range has been years in the making, meticulously designed to address the most common haircare con...
Seasonal Hair Loss Explained: Causes, Symptoms, and Solutions
Hair loss is an issue that affects millions of people, and while many cases are permanent, others are only temporary. One such temporary form is seasonal hair loss, where an individual may experience noticeable hair s...
Summer Hair Care SOS: Beat the Heat and Keep Your Hair Healthy All Season Long
Summer brings sunshine, holidays, and endless fun. But for your hair, it can be quite a harsh season. Sun, wind, chlorine, and saltwater can leave your locks dry, frizzy, and damaged. However, with a little summer hai...
Amino Acids for Hair: The Building Blocks of Strong, Healthy Hair
The beauty industry is full of buzzwords and “star” ingredients. But when it comes to hair health, there's a scientific foundation worth exploring. Amino acids, the building blocks of proteins, play a vital role in ha...
The Secret to Healthy Hair? It All Starts with Scalp Care
Our hair gets a lot of attention, but what about the scalp, the very foundation from which it grows? Just like healthy soil is essential for vibrant plants, a healthy scalp is crucial for strong, beautiful hair. Scalp...
Frizzy Hair Treatment: Fight Frizz Naturally With Hyaluronic Acid
Struggling with frizz and flyaways? There's a science-backed solution emerging in the fight for smooth, manageable locks: hyaluronic acid. Known for its skin-plumping properties, it’s also emerging as a powerful frizz...
Greasy Hair: Why Does My Hair Get Oily So Fast?
Ever wonder why your once-fresh hair seems to lose its lustre so quickly, morphing into a limp, weighed-down mess? Greasy hair, also commonly referred to as oily hair, is a frequent struggle for many. The answer lies ...
Hydrolysed Jojoba Esters: The Ultimate Hair Treatment for Dry Hair
I've always dealt with dry, frizzy hair, struggling with both its lack of shine and styling challenges. That's why I'm excited to share my discovery of a game-changing ingredient that has revolutionised my hair treatm...