Skin care

A new favourite: Artemisia Power Protection Moisturiser SPF 50+

Artemisia Power Protection Moisturiser

We are beyond thrilled with the reception of our new Artemisia Power Protection Moisturiser SPF 50+. As with all new product launches, we have received quite a few questions regarding this SPF moisturising cream, some of which we thought would be great to share in today’s post. Read on to discover which are the most frequently asked questions (and our answers!) about the newest member of the Twelve Beauty family.

Can I use this product to go to the beach?

No. This is not a sunscreen product as such. This is a daily moisturiser with a high SPF. It has been designed with city living in mind and for people who spend time outdoors.

Should I worry more about UVB or UVA?

Both really. UVB penetrates less compared to UVA and its rays only reach the outer layers of the epidermis. UVB rays are responsible for a long-lasting tan but also sunburn, and they can alter our skin cells’ genetic material (which can lead to skin cancer). UVA rays, on the other hand, have higher penetration capabilities, reaching the derma and can destroy collagen, elastin and capillaries. In other words, they are responsible for photo-ageing.

Do I need to reapply it every two hours?

Not really, just apply it in the morning before you leave the house. You can top it up throughout the day, if necessary. Use it in the same way you would your regular moisturiser.

Should I apply a day moisturiser beneath Artemisia Power Protection Moisturiser SPF 50+?

We usually recommend applying it on top of your antioxidant serum or oil in order to neutralise the free radicals that our skin generates while exposed to sun or atmospheric pollution. However, we understand that everyone’s skin has different needs and therefore, some people may enjoy the cushioning sensation of applying a moisturiser before the SPF.

I tried it and my skin feels moisturised and hydrated. It feels completely different from other products with high SPF, I wonder why?

Apart from its mineral filters, we’ve also included key lipids such as coconut triglycerides and meadowfoam seed oil to improve skin moisture levels. Both oils remain very stable when exposed to heat and oxidation. It also contains a well-thought out blend of hydrating agents such as sodium pca, hyaluronic acid and saccharide isomerate. This combination dramatically reduces the dreaded TEWL (Trans Epidermal Water Loss).

Is the buddleja extract I spot on the label good for the skin? I thought it was great as an antioxidant so it was used more in serums?

Buddleja is one of our favourite natural ingredients, not only because it’s rich in both amino acids and polysaccharides, which work great to boost the NMF (Natural Moisturising Factor), but also because of its photo-protective properties and ability to soothe pollution-induced skin irritation.

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