Five Clean Beauty trends to watch out for
Transparency, simple yet gentle beauty routines and environmentally-friendly products are just some of the key clean beauty trends currently resonating strongly in the skincare world. Trends that have grown exponentially in recent years. Consumers are moving away from acid-soaked peels and masks, opting instead for less aggressive skincare formulas, whose sole purpose is cosseting and protecting your epidermis. Terms such as “renew”, “repair” and “cure” are well and truly in vogue.