Transparency, simple yet gentle beauty routines and environmentally-friendly products are just some of the key clean beauty trends currently resonating strongly in the skincare world. Trends that have grown exponentially in recent years. Consumers are moving away from acid-soaked peels and masks, opting instead for less aggressive skincare formulas, whose sole purpose is cosseting and protecting your epidermis. Terms such as “renew”, “repair” and “cure” are well and truly in vogue.

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The best gift you can give this holiday season? Sustainability. And what better way to do so than by choosing eco-friendly presents for loved ones. With these curated clean beauty products that respect both your skin and Mother Earth, going green for Christmas has never been easier.

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From the average person to those in the beauty know and media stars, switching to clean beauty products and conscious consumerism is a global phenomenon which knows no bounds. And thanks to the power of celebrities and social media this is a movement that is here to stay.

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The extreme purity required by the ever-growing Clean Beauty movement is not without its challenges. However, certain brands seem to have it mastered. How? By embracing the knowledge that fresh, small-batch skincare can take their formulas to the next level.

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It’s no secret that skincare trends closely follow those of the food sector, from organic farming to reclassifying ingredients such as quinoa or blueberries as superfoods. It’s no wonder then, that we’ve gone from “clean eating” to “clean beauty” in a relatively short time. But when all is said and done, are “clean beauty” products actually safer than conventional ones?

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Being sustainable is in fashion. In fact, I’d go as far as to say that “sustainability” has been one of 2020’s biggest buzzwords, with many businesses now promoting their new-found green credentials and love for the environment. But how much is true sustainability and how much is just marketing?

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Skin care products and cosmetics are not a modern-day invention. In fact, we humans have used various substances to cleanse, protect and change the appearance of our bodies for thousands of years. Nature has always been the best source of inspiration, after all many ancient civilizations are known to have used mixtures such as exfoliants made with alabaster powder, honey and salt, and antiwrinkle creams made with cypress extracts for example. However, although the ingredients used can either be natural or synthetic, almost all of them have to go through some sort of ‘process’ before we are able to use them. So, with consumers nowadays leaning more towards products labelled as “natural”, one can’t help but ask just how natural are our beauty products?

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