Hyaluronic Acid: Your greatest skincare ally

Hyaluronic Acid: Your greatest skincare ally

As we transition into the colder months, our skin will likely crave extra moisture to counteract the harsh effects of winter. When it comes to keeping skin hydrated and comfortable, few ingredients deliver the way that hyaluronic acid does. It is not surprising then, that hyaluronic acid makes the top 5 of the most searched for skincare terms of 2020 …

As one of the main ingredients in our skincare collection, we often mention hyaluronic acid, but always a good idea to do a little recap every now and again. Especially if you are looking to preserve the most important characteristics of healthy skin such as elasticity and tone.

What is hyaluronic acid?

First and foremost, don’t let the word “acid” put you off. It is not, in fact, an acid, but a natural substance produced by our bodies that can retain up to 1000 times its weight in water! Hyaluronic acid is a fundamental part of our epidermis and belongs to a group known as “glycosaminoglycans” (a group of sugars produced naturally by our skin). These sugars help mainly to hydrate and protect skin tissues. In addition to this, along with elastic fibres and collagen, hyaluronic acid contributes to the formation of what can be defined as “skin scaffolding”, giving it elasticity, hydration, firmness, tone and resistance.

Why is hyaluronic acid so important?

Our skin’s level of hyaluronic acid decreases with age, so in order to maintain our moisture barrier and ramp up hydration levels, incorporating HA-laced products into our daily skincare routine is quite recommended! Furthermore, harsh weather conditions, central heating, certain certain skincare products and underlying skin problems can all compromise our protective skin barrier, allowing water to escape. That is why using products containing optimal levels of hyaluronic acid can be highly beneficial for all skin types and all ages.

Not all hyaluronic acids are the same!

With new advances in the scientific world, today there are two types or versions of this star ingredient (yes, two!); One that is classed as high molecular weight (HA’s natural state) and a low molecular weight version, also known as “hydrolysed hyaluronic acid” (a modified form). The high molecular weight version has the ability to attract and retain water, as it forms a non-occlusive film on the surface of the skin, trapping in hydration whilst providing a tightening and wrinkle-smoothing effect. The other type of HA, can penetrate the superficial layers of the skin with ease as it’s made up of smaller molecules. In doing so, it gives a “volumizing” effect, softening fine lines, albeit temporarily and short term.

However, a word of warning. It’s important to pay attention to the HA concentration in the skincare product you’re thinking of purchasing. There are formulas on the market that contain such low concentrations that they provide no significant benefit at all! What’s more, our skin metabolizes large quantities a day.

When developing the Twelve Beauty range and after extensive research, I opted to include optimal amounts of the high molecular weight version of HA in most of the products for the reasons and benefits stated above. For me, its ability to protect and preserve skin elasticity and tone makes this ingredient one of my favourite for maintaining skin health. Without a doubt, it’s a must-have part of your skincare routine, all year around.


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