Beauty tips

The London Mask

The London Mask

We answer your most frequently asked questions about this ultimate wonder mask…

How should I use it?

Apply a thin layer on face and leave for 20 minutes (or if you are in a rush, 15 minutes), then rinse off with lukewarm water. You can use a damp soft muslin cloth to gently remove it as well, but avoid rubbing your skin.

It’s a clay (Kaolin) based mask. Does it exfoliate? 

Yes, it gently exfoliates your skin. Clays stick to dead cells on the surface of the skin which are then removed as you rinse the mask off. I use pink clay which is renowned for being the most suitable for sensitive skin types.

Every time I go online is sold out. Can you increase the production?   

Unfortunately, no, as production is limited to 50 units (approx.) a month. It takes 3 days to prepare a micro-batch because I hand blend all the ingredients until I get the consistency I want.

Why do you hand blend the mask? 

Because if you use clays in an emulsion and blend them in a mechanical mixer, they tend to trap the beneficial oils and this defeats the goal of the mask. Blending by hand allows me to place these oils where they’re most beneficial for the skin. I inverse the phases and leave the therapeutic ingredients on the surface of the mask, so your skin gets all the wonderful properties of clay without the unpleasant side effects like dryness or taut skin. It is a clay mask like you’ve never seen before.

Does the Allantoin on the label work as a calming ingredient or as an exfoliant? 

Allantoin can work either way depending on the dosage used. Small amounts have a soothing effect, while higher amounts act as a chemical exfoliant. The one I use is the purest form on the market and I can tell the difference. I use it at a low concentration and it’s a magic de-stressing agent for skin.

Why do you use Squalane in a mask?

As it helps to prevent moisture loss and restore skin suppleness and elasticity.


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