Twelve Beauty Haircare Q&A: Your Top 10 Questions Answered By Pedro

We believe healthy, vibrant hair is achievable for everyone, regardless of age or hair type. Our Twelve Beauty haircare range has been years in the making, meticulously designed to address the most common haircare concerns, from hair loss and thinning to dryness and lack of shine. In this Q&A with our founder, Pedro, we dive into the science behind our products, answer some of the most frequent questions we receive, and provide expert tips to help you achieve your best hair yet.
Haircare has always been a natural extension of the work we’ve been doing with skin. We focus on holistic beauty, where every product is designed to work with your body’s needs rather than against them. We wanted to bring the same level of efficacy and quality to haircare as we did to skincare, using only the finest natural ingredients. When we were developing the line, it was essential that we created products that not only care for the scalp and hair but also enhance the overall well-being of the person using them.
Now, let’s jump into the questions we get asked most often by our cherished community:
Q1: Why are your haircare products different from other brands?
A: I get this question a lot, and it’s a great one! Our Twelve Beauty haircare products are rooted in our belief that healthy, beautiful hair starts with a healthy scalp. Unlike many mainstream brands that rely on more classic ingredients, our formulations are powered by natural ingredients and cutting-edge skincare technology. Each product is carefully crafted to not only nourish your hair but also treat your scalp with the same care as you would your skin. You’ll notice a difference in how your hair looks and feels after just a few uses.

Q2: What can I expect from using your products - will I see immediate results?
A: While results can vary depending on your hair type and needs, most of our customers notice a difference within a few days of using our Twelve Beauty haircare range. For example, our shampoos and conditioners are formulated to restore balance, so if your scalp is dry, oily, or irritated, you’ll feel a sense of relief almost immediately. Over time, the benefits become even more noticeable – stronger, shinier hair, and a healthier scalp.
Q3: I have sensitive skin, can I use these products without irritation?
A: Yes! All of our products are made with sensitive skin in mind. We’ve worked hard to create formulations that are gentle yet effective, avoiding well-known ingredients linked with irritation. We’re proud of our commitment to creating products that are as kind to your skin as they are to your hair.
Q4: I’m used to styling my hair with heat - will your products help repair the damage?
A: If you frequently style with heat, Twelve Beauty haircare products provide nourishment and protection, helping reverse damage while preventing further harm. Ingredients like amino acids work to nourish your strands, while hydrolysed glycosaminoglycans provide deep hydration. If you’re regularly using heat tools, it’s especially important to incorporate reparative haircare into your routine. Our products can help reverse some of that damage, leaving your hair feeling healthier and looking shinier.

Q5: I have coloured hair - will your products help maintain my colour and keep my hair vibrant?
A: Absolutely! Coloured hair often needs extra care, and our products are here to help. We’ve designed our range to not only cleanse and condition but to lock in moisture and protect your hair from fading. Our products help preserve colour while strengthening and nourishing each strand, so your hair stays vibrant and healthy. Some customers hailed it “as the best natural shampoo for colour-treated hair.”
Q6: I’ve heard your products are suitable for all hair types, but what if I have very thick hair?
A: Great question! Twelve Beauty haircare products are designed to be effective on all hair types, whether your hair is thick, fine, curly, or straight. For thick hair, I recommend using a generous amount of our Prebiotic Natural Shine Shampoo and Prebiotic Natural Shine Conditioner on damp hair to really nourish your strands.
Q7: I have oily hair - can I use Twelve Beauty’s products without it getting greasy?
A: Definitely! I know how frustrating oily hair can be, but our products are here to balance that out. Our shampoo gently cleanses your hair while removing excess oil without stripping your scalp. Our conditioner is lightweight so you get the nourishment you need without feeling weighed down. The key is finding balance, and our formulas help achieve just that—so your hair feels fresh, not greasy. The healthy dose of inulin in the shampoo addresses excessive oil production. Also, 2% of Epilobium flower in The Scalp Cure makes it a good remedy to have on hand.

Q8: I’m over 40 (female), and my hair feels different recently - drier, thinner, and less lively. Can Twelve Beauty help restore it?
A: This is very common during perimenopause, and I completely understand how frustrating it can be. As we age, our hair naturally undergoes changes, but don’t worry – our products are specifically designed to restore vitality and volume. Our haircare trio works wonders for hydrating dry hair and strengthening thinning strands. Over time, you’ll notice your hair looking and feeling more vibrant, thick, and full of life, just like it used to!
Q9: My hair seems to be falling out more than usual - How can I reduce hair loss and promote growth?
A: For thinning hair or hair loss, Twelve Beauty haircare products like The Scalp Cure are specifically designed to help stimulate growth and strengthen follicles. It contains a unique blend of botanical ingredients that stimulate the scalp, promote circulation, and help to strengthen hair follicles. Using this treatment regularly can help create a healthier scalp environment, which is essential for encouraging hair growth. It’s the perfect way to target hair loss at the root (literally!) and bring back thicker, fuller hair. Remember consistent use is key.
Q10: Can Twelve Beauty’s haircare products be used alongside other haircare brands?
A: While we recommend using our full range for the best results, you can certainly mix and match our products with others. Many of our customers use our shampoos and conditioners alongside other treatments they love.
We hope this Q&A has helped you better understand how Twelve Beauty haircare products can support your hair’s health and vitality. Whether you’re dealing with dryness or thinning, or simply want to maintain your hair’s shine, we’re here to help you achieve your best hair yet. If you have any other questions or want to explore our full range, feel free to reach out – we’re always happy to assist.











