Marketing gurus all gave the same forecast a few seasons ago: The body care trend would soon surpass that of facial care. Just like when the lengthy 10-step Korean ritual gave way to the birth of ‘skinimalism’, where the focus is on using a select few high-performance products, body care is the category now taking the skincare industry by storm.
The golden age of face care product formulation has come and gone. Body care is booming. Rooted in consumer demand for a more encompassing and ritualistic self-care routine, the body care sector is no longer defined by simple moisturising lotions and anti-cellulite products. We are now intertwining our body care practices with those of our face.
Antioxidant Burst Shower Gel, a botanical must-have for your daily shower
One of the newest stand-out members of the Twelve Beauty family. Its superpower? Its pH is identical to that of the skin, setting it apart from other detergents and surfactants that negatively impact skin health.
“This product is an immensely gentle botanical alternative to traditional shower gels. Its formula, sulphate-free and rich in biodegradable amino acids, is not only excellent for the skin’s microbiome, but also the environment”, comments Pedro Catalá, formulation expert, Doctor of Pharmacy and founder of Twelve Beauty.
Antioxidant Burst Shower Gel is packed with free-radical fighting ingredients and natural moisturising agents that bind to the proteins found in skin to leave it cleansed, soft and soothed, with its healthy glow restored. This must-have shower gel harnesses the cleansing power of both Sodium Cocoyl Alaninate, one of the gentlest natural cleansing agents, and Coco-Glucoside, a mixture of coconut oil and a natural sugar highly compatible with the skin.
This innovative formula is also infused with the following: Mallow flower, rich in mucilage, sugars and tannins, to minimise the negative impact the act of cleansing has on the skin; Buddleja, a powerful antioxidant that protects against ultraviolet radiation; Artemisia, free-radical fighting and restorative action; Imperatoria, “remedy of the Gods” according to the ancient Romans. And rightly so, as for centuries it was used to treat numerous skincare ailments.
Impertatoria is classed as an extremophile, as it must protect itself from harsh conditions to survive. It does this by producing flavonoids and phenolic acid, which are great at soothing and protecting the skin. Moreover, these flavonoids also stimulate cell regeneration, repair stressed skin and relieve irritation.
Squalane, an essential body care nutrient
Although shea butter and argan oil are more commonly used ingredients to nourish our skin, there is another more silent skincare hero in our mists: Squalane. This natural lipid marvel has great bioavailability and skin affinity as it is one of the main components of human sebum.
A healthy dose of squalane can be found in Twelve Beauty’s unique Rewarding Body Balm. The first product in the range to be launched, this wonder product packs an amazing nutritional punch. As well as squalene, candelilla wax, cupuaçú butter, argan oil and spent grain wax are all expertly combined to provide skin with the nutrients it needs to be at its healthiest for longer.
This high-performance body balm goes beyond simple hydration. It soothes and nourishes even the most damaged skin, such as those undergoing cancer treatments. Enriched with hyaluronic acid and tocopherol (vitamin E), skin is left comfortably supple, soft and glowing.
Squalane is also present in Reverent Antioxidant Dry Body Oil, a powerhouse formula infused with a mixture of botanical extracts that boost lymphatic drainage and circulation. Furthermore, they also work in synergy to reduce the appearance of cellulite:
Turmeric essential oil: Burns fat cells/ lipocytes.
Ginger essential oil: Soothes, raises body temperature and stimulates metabolism.
Cinnamon essential oil: Not only has therapeutic aromatherapy effects, but it is also a powerful antioxidant capable of strengthening blood vessels, thus improving circulation.
Twelve Beauty Tip: Apply straight after showering. Before fully absorbed, seal in all its benefits by applying a generous amount of Jojoba Quench Body Serum.