For a brighter future, it’s always a good idea to rewind to your roots – back to how it all started. Twelve Beauty’s journey is no different. Today, let’s tip our hats to our OGs (original gangsters), the six pioneering formulas we launched the brand with back in 2012.
How it All Started vs. How It's Going:
Purifying Cleansing Beauty Cream
I knew I had hit the mark with this product, as many were buying two (or more) at a time. It remains one of my must-haves in my routine, even today.
Ultra Revitalising Elixir
Purified mallow extract has stolen the spotlight in recent times, but the original product concept has never faltered. A formula more concentrated than traditional face tonics, alcohol-free, and where its aroma and colour come exclusively from its ingredients.
Ideal Moisture Level Serum
A hit with mature skins, it quickly became known as a “natural primer” from the get-go.
Ideal Rebalancing Level Serum
The first reviews? “A couple of drops, unexpected results.” The fact that both serum textures have been replicated multiple times in the industry is a flattering acknowledgement for me.
Essential Bio-Technological Moisturiser
In its early days, it contained a honey derivative. Shortly after, I replaced it with a vegetable-derived sugar that acts as a magnet to keep the skin more hydrated.
Nutritive Repair Emulsion
A staple in many routines and a crowd favourite. The formula, akin to most products, remains unaltered – only the name has evolved. This underscores my commitment to a meticulous selection of ingredients, ensuring the product stands the test of time.
At Twelve Beauty, our commitment to evolution is unwavering. While the formulas of many of our products have stood the test of time, we’ve always given our packaging a fresh and eco-friendly touch. Our commitment to nurturing sensitive skin worldwide has fueled the growth of our product family to over 25 options, with new additions annually. This year, our commitment to innovation remains steadfast, and we can’t wait to let you in on all our exciting plans. Our journey is one of continued investigation, innovation, and, above all, delivering the finest botanical solutions for your skin. Thank you for being part of our community!
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